OUR STORY
OUR MISSIONTHIS IS
We are on a mission to bring amazing coffee and tea to more people–and to make the world a better place while doing it.
We believe that coffee and tea are one of life’s simplest and most accessible pleasures. By enjoying top-quality coffee and tea created through a responsible and ethically managed supply chain—you empower farmers across the world. Drinking great coffee, tea, and helping people.
Amazing.
WE PROMISETO YOU
We promise to only sell top-quality coffees and teas at a fair price, and we promise to pay a fair price for the products we purchase. We promise to never sell something we don’t love ourselves. We promise to source responsibly and hold our partners accountable as well. If you’re ever unhappy with a product, we will rectify it. If you ever have a question, comment or suggestion–we will welcome your feedback. We promise we’ll never stop striving to improve everything about our business.
We promise to reinvest in our community and help Pittsburgh continue to develop as a truly amazing place to live. We promise to treat our customers, partners, vendors–and all whom we encounter–with utmost respect. And of course, we promise to never judge if you put milk in your coffee, sugar in your tea, mispronounce our name or over steep your french press. You decide what makes you happy–we’re just here to help.
Thank you, sincerely–from all of us.
OUR TEAM
MATT MARIETTI
PRESIDENT | ROASTER | FOUNDERA native Pittsburgher, Matt Marietti has an MBA from Carnegie Mellon University, and before founding de Fer—spent over ten years working in food-industry marketing and management. He’s spent years helping restaurants and food businesses solve problems and grow. Matt’s most recent role, before founding this company was as Director of Kraft Heinz’s foodservice business unit in the UK. He has worked with restaurants, café’s, and retailers of all shapes and sizes and has developed a thorough understanding of food industry marketing, trends, and general management. Matt lives in Point Breeze with his wife Vanessa and two young daughters.
FAVORITE COFFEE YIRGACHEFFE
COREY TIANI
DESIGN LEAD | ROASTERAlso a native Pittsburgher, Corey has over ten years of design experience—both print and digital and across a wide array of industries. Corey also has a great deal of small business experience—having operated (and is still operating) a very successful freelance design business of his own. What sets Corey apart as a designer is that not only is he a great artist, but he understands how that art translates to effective design, communications, customer experience, and ultimately your bottom line. In other words, Corey is an absolute expert on how to use art and design to make businesses successful.
FAVORITE COFFEE SIDAMA
Mohit Kudaravalli
Finance & OperationsIn addition to helping us keep our own house in order, Mohit is available to work directly with our customers and partners make sure they are optimizing profit and revenue and just making good business decisions in general. Mohit brings a great deal of commercial finance experience from corporations such as Dicks Sporting Goods, Kraft Heinz, and Ainsworth Pet Food. His financial acumen is matched only by his passion for coffee, tea, and comfy shoes. Mohit has recently made the leap from the suburbs to the ‘big’ city and now resides in the East End.
FAVORITE COFFEE HUILA
VANESSA MARIETTI
DESIGN | CUSTOMER SUPPORTVanessa is an extremely talented graphic designer, an amazing mother, and a culinary expert—having worked in some of the top cafés/bakeries in Pittsburgh. She truly fell in love with café culture while living in London. She is an accomplished home cook who enjoys trying new recipes and instilling an appreciation for food into her daughters. She will help make sure we are getting you exactly what you need when you need it.
FAVORITE TEA LAVENDER GREY
KERI TIANI
ILLUSTRATION AND ARTKeri may well be one of the most talented artists in Pittsburgh. As a world-class illustrator with over 15 years’ experience in the ad and design industry – she will help us create amazing art for our amazing coffee and tea. Keri and Corey reside in Point Breeze with their puffy little dog Indy.
FAVORITE TEA WILD GAN ZAO YE
